I'm a communications and marketing professional based in Abu Dhabi. For nearly two decades I've helped government and private-sector organisations tell their story. This site is where I build something different: small, useful apps for everyday life in the UAE.
years in communications, PR and marketing
sectors I've worked across
Shaping messages and campaigns that people actually understand.
Building trust with the press and the public.
Planning and delivering events from idea to stage.
Growing audiences online, building websites, and now shipping my own apps.
Communication is about solving a real problem for real people. Apps are the same, just in a different form. I start with small, everyday frustrations I've lived myself, build something simple, and let the useful ones grow.
Ever stood at a counter trying to remember where you put that little piece of paper? MySlip is built for that moment. Coming soon.
A calmer way to keep the home stocked, made for every kind of household. Coming soon.